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Canon PowerShot SX740 HS

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The Canon PowerShot SX740 HS is an ultra-compact point-and-shoot camera with a stabilized 40x optical zoom lens. Key features include:

  • 20.1MP CMOS sensor; DIGIC 8 image processor

  • 40x optical zoom lens with an additional 40x digital zoom

  • 4K30p cinematic video capture, including time-lapse

  • In-lens image stabilization; Zoom Framing Assistant

20.3MP CMOS Sensor and DIGIC 8 Image Processor. The Canon PowerShot SX740 HS’s large, high-resolution sensor outputs sharp images, even in low-light settings. The combination of this sensor and the DIGIC 8 Image Processor ensures fast handling, with high-speed autofocus, an up-to-10 fps continuous-shooting rate with the AF Lock feature on, and an up-to-7.4 fps continuous-shooting rate with autofocus tracking on. This camera’s speed, image quality, and zoom range make it an ideal choice for sports shooting, wildlife photography, and capturing just about any fast-moving, unpredictable subject, while its compact, lightweight design means you can easily take it pretty much anywhere.

Cinematic Video. The SX740 HS isn’t just for stills; it’s also capable of capturing video in a range of resolutions and speeds. It can shoot 4K video—including time-lapse video—at frame rates up to 30p for stunning, highly detailed cinematic results. It’ll also record Full HD video at up to 60p.

Built-In 40x Optical Zoom with Stabilizer. With its built-in 24-960mm f/3.3-6.9 equivalent lens, the SX740 HS covers the wide to super-telephoto range. It gives you a 40x optical zoom and an additional 40x digital zoom—plenty of reach for most shooting situations. The in-lens image stabilization system ensures sharp and steady image capture, even when capturing fast-moving subjects or shooting in less-than-ideal lighting conditions. The Zoom Framing Assistant lets you quickly zoom out and back in at the push of a button so it’s easy to track subjects at the long end of the lens’s focal length.

Creative Shooting Modes. This camera includes an assortment of Creative Shooting Modes, including a dedicated Selfie Mode, a Food Mode optimized to show off your culinary masterworks, a Hybrid Auto Mode that simultaneously captures photos and video, and a Sepia Mode to give your shots a classic old-timey look that’ll have you ready to put on a newsie cap, push a hoop down the street with a stick, and shout “Twenty-three skidoo!”

Other Notable Features. The lightweight, ultra-compact SX740 HS features a large 3.0-inch 922,000-dot rear LCD that tilts 180º for selfies and vlogging, and a pop-up flash for fast, simple fill. Built-in Wi-Fi and Bluetooth provide fast connectivity to a smartphone for image transfer and review, and for camera control with the Canon Camera Connect app. There’s a single SD/SDHC/SDXC memory card slot for file storage. This camera is powered by the NB-13L battery, which is rated at approximately 250 shots per charge, up to 370 shots per charge in Eco Mode, and up to 100 minutes of continuous video recording.

Q & A

  • Does this camera shoot in RAW mode?
    • It doesn’t! This camera doesn’t shoot uncompressed formats at all.




Camera Type



Operating Temperature

  • 32 to 104°F / 0 to 40°C
Operating Humidity
  • 10 to 90%


Exposure Control

Shutter Speed

  • 1/3200 to 15 Seconds
ISO Sensitivity Range
  • 100 to 800 in Auto Mode (Extended: 100 to 3200)
Metering Methods
  • Center-Weighted Average, Evaluative, Spot
Exposure Modes
  • Auto, Manual, Program
Exposure Compensation
  • -3 to +3 EV (1/3 EV Steps)
White-Balance Presets
  • Auto, Cloudy, Custom, Daylight, Fluorescent (Natural White), Shade, Tungsten
Continuous Shooting
  • Up to 10 fps
Interval Recording
  • No
  • 2/10-Second Delay
Special Modes
  • Self-Portrait, Food, Hybrid Auto, Sepia



Built-In Flash/Light

  • Yes, Flash Only
Flash Modes
  • Auto, Flash On, Off, Slow Sync
Effective Flash Range
  • 1.6 to 16.4’ / 0.5 to 5 m (Wide)
  • 6.6 to 8.2’ / 2 to 2.5 m (Telephoto)
External Flash Connection
  • No



Battery Type

  • 1x NB-13L Rechargeable Lithium-Ion
Dimensions (W x H x D)
  • 4.3 × 2.5 × 1.6″ / 10.9 × 6.3 × 4.1 cm
  • 0.6 lb. / 9.7 oz / 275 g



Sensor Resolution

  • Actual: 21.1 Megapixel
  • Effective: 20.3 Megapixel (5184 × 3888)
Image Sensor
  • 1/2.3"-Type CMOS
Image Stabilization
  • Optical in Integrated Lens



Media/Memory Card Slot

  • Single Slot: SD/SDHC/SDXC
Video I/O
  • 1x Micro-HDMI Output
Audio I/O
  • No
Power I/O
  • 1x Micro-USB Input
Other I/O
  • 1x Micro-USB (USB 2.0) Data Output (Shared with Power Input)
  • Bluetooth, Wi-Fi
Global Positioning (GPSGLONASS, etc.)
  • No


Item Type



Focal Length

  • 4.3 to 172mm (35mm Equivalent: 24 to 960mm)
Optical Zoom
  • 40x
Digital Zoom
  • 4x Maximum (160x Combined Zoom)
  • 2x Optimized (80x Combined Zoom)
Maximum Aperture
  • f/3.3 to 6.9
Focus Range – Auto
  • 0.39" to Infinity / 1 cm to Infinity (Wide)
  • 6.56’ to Infinity / 2 m to Infinity (Telephoto)
Focus Range – Normal
  • 1.97" to Infinity / 5 cm to Infinity (Wide)
  • 6.6’ to Infinity / 2 m to Infinity (Telephoto)
Focus Range – Macro
  • 0.39" to 1.64’ / 1 cm to 50 cm (Wide)


Mfr. Model Number



Display Size

  • 3.0"
  • 922,000 Dot
Display Type
  • 180° Tilting LCD


Still Image Capture

Aspect Ratio

  • 1:1, 3:2, 4:3, 16:9
Image File Format
  • JPEG


Video Capture

Internal Recording Modes – MP4/H.264/MPEG-4

  • UHD 4K (3840 × 2160) at 29.97 fps [120 Mb/s]
  • 1920 × 1080p at 29.97/59.94 fps [30 to 60 Mb/s]
  • 1280 × 720 at 59.94 fps
Recording Limit
  • Up to 30 Minutes
Broadcast Output
  • NTSC
Audio Recording
  • AAC LC Audio

Canon PowerShot SX740 HS

Battery - Canon NB-13L

Charger - Canon CB-2LH