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Due to inclement weather our Concord, MA office will be closed in the afternoon of 3.14.23 - Privacy Policy

This website and any other URLs and websites administered by The Dude Abides, LLC. d/b/a LensProToGo and its affiliates including, but not limited to, LensRentas, LensProToGo Labs (collectively, the “Site”) are offered by LensProToGo and its affiliates (collectively, “LPTG” or “we” “our” or “us”) to you, the user, subject to your acceptance of all the terms and conditions in the Terms of Service, Rental Agreement and as set forth below ("Privacy Policy"). The terms "you" “your” and "user" refers to all individuals and entities that access the Website(s). LPTG has created this privacy policy to make sure you know what information LPTG collects and how LPTG uses it. By using the Site, you expressly consent to the collection, storage, disclosure and use of your information as outlined in this Privacy Policy and you agree to the terms and conditions of this Privacy Policy.

LPTG will occasionally update this Privacy Policy to reflect changes in LPTG’s practices and services. When changes are made to this Privacy Policy, LPTG will notify you in accordance with the LPTG Terms and Conditions. Regardless of notice, by visiting this Site, you are accepting the terms of the then current Privacy Policy. Any external links to other websites are clearly identifiable as such, and LPTG is not responsible for the content or the privacy policies of these other websites.

LPTG encourages you to check back, from to time, and review this Privacy Policy so that you always will know what personally identifiable information LPTG collects, how it is used, and to whom it is disclosed.

But first, a note about uploading and posting information on the Site:

At the time you register for a LPTG account, you will choose and provide LPTG with an email address, your full name, telephone number, password, and may provide your social media accounts. When you post a comment or message on the Site, provide information in connection with features such as fan clubs, wish lists, forums, profiles, reviews, testimonials, and recommendations your name may be visible to other users.

Additionally, if your comment or message contains personal information and is posted by you in a page that is accessible to the public, third parties may make note of the information and you may receive unsolicited messages from other parties as a result. Any content or information you upload that is visible to third parties is not considered personally identifiable information subject to this Privacy Policy. Always use care when you post such information.

If you have any questions or comments about this Privacy Policy or LPTG’s use of your personally identifiable information, please contact us at

What information does LPTG collect?

Your information may be disclosed to our third-party vendors, affiliates, manufacturers, or advertisers, who may contact you with information and promotions, otherwise LPTG will not sell or disclose your name, email address or other personal information to third parties without your explicit consent, except as may be specified in this policy from time to time.

Information provided by you:

You may provide us with certain personally identifiable information when you:

  • Register for a LPTG account;
  • Order products;
  • Request customer support or send LPTG any other communication;
  • Sign up for newsletters, email alerts, and special offers;
  • Enter sweepstakes or contests;
  • Sign up for, or redeem, special offers;
  • Submit a job application or inquiry;
  • Respond to surveys;
  • Participate in LPTG’s rewards or promotional programs;
  • Make use of LPTG’s Social Media Widget features; and
  • Such information may include your name, email address, billing address, shipping address, and social media user names. You may also provide us with information about other people, such as their email addresses, if you email a product to a friend or refer a friend to the Site or LPTG promotions.

Depending on which services you choose to use, LPTG may require additional information, such as a business name, billing and payment information (including billing address, telephone number, credit card information), a telephone number, and/or a physical postal address. LPTG may contact users to confidentially request more information about their business, rental activities, items listed on the site, and/or to ensure compliance with LPTG’s rules.

Information collected by Cookies:

LPTG uses cookies on the Site to improve the quality of the Site and services to you. A cookie is a small text file on your computer which a website sends to your computer to allow the website to store information which uniquely identifies LPTG’s users. LPTG's cookies do not collect or store personally identifiable information. Rather, the cookie stores a token which uniquely identifies a particular user at a particular time. That token is then linked to the user information in LPTG’s secured databases. You can always delete the cookies and reset your browser to refuse all cookies or to display a message when a cookie is being sent. If you reset your browser, some of the Site features and functionality may not be available to you and you may not be able to take advantage of all the features on the Site.

Do Not Track:

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. LPTG is committed to providing you with meaningful choices about the information collected on the LPTG Site for third party purposes, and that is why LPTG provides the opt-out links below. However, LPTG does not recognize or respond to browser-initiated DNT signals, as the Internet industry is currently still working toward defining exactly what DNT means, what it means to comply with DNT, and a common approach to responding to DNT.

These links may not represent all opt-out options available or third parties collecting information via the Site.

Your California Privacy Rights:

If you live in California and have an established business relationship with us, you can request a list of the personal information we have shared with third parties for their marketing purposes. We will also give you a list of the third parties that have received your information. You can make a request one time each year. To exercise your rights, you can email us or write to us at the address below. Mention in your letter that you are making a "California Shine the Light" inquiry. We will respond within 30 days.

Information collected by Web Beacons and Log Files:

When you visit the Site, LPTG’s servers automatically record information that your browser sends whenever you visit a website ("Log Data"). This Log Data may include information such as your IP address, browser type or the domain from which you are visiting, and any social media sharing you may engage in. For most users accessing the Internet from an Internet service provider the IP address will be different every time you log on. LPTG uses Log Data to monitor the use of the Site and the LPTG Service, and for the Site's technical administration. LPTG does not associate your IP address with any other personally identifiable information to identify you personally, except as required to enforce this Privacy Policy and the Terms and Conditions for the Site or as necessary to protect the rights, property, or safety of LPTG, its employees, customers, or other users.

Information collected through Product Reviews and Testimonials:

You may choose to submit a product review or testimonial. If you post a review, LPTG may ask for certain information to validate your review or testimonial such as email address, photo, and your city/state/country of residence. If you submit a review, LPTG may publish your geographic location or other anonymous information but your email address will be kept private. Additionally, any personally identifiable information that you submit as part of the review or testimonial can be read or used by other visitors to the Site. LPTG is not responsible for any personally identifiable information that you choose to submit as part of your review or testimonial.

Information collected from other sources:

We may get information about you from third party business partners, like an updated address from a shipping vendor. We may collect information about you from a friend. For example, if your friend provides your information through one of our refer-a-friend type features. If you use one of these features, please ensure that you only submit email addresses of individuals with whom you have a close personal or family relationship, who would be interested in receiving the communication, and who has authorized you to share their email address.

How does LPTG secure your information?

The security of your personal information is important to us. Your LPTG account information is protected by a password. It is important that you protect against unauthorized access of your account and information by choosing your password carefully, and keeping your password and computer secure by signing out after using LPTG’s services. LPTG believes in the privacy of LPTG’s users. LPTG employs industry standard precautions designed to protect your information from unauthorized access. LPTG will make any legally-required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored personal data to you via email or conspicuous posting on this Site in the most expedient time possible and without unreasonable delay, consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system. LPTG cannot promise, and you should not expect, that your personal information or private communications will always remain private. LPTG cannot guarantee complete security.

How is your Payment Information secured?

LPTG’s merchant gateway is powered by Stripe based in San Francisco, CA. The company’s ecommerce platform is PCI compliant adhering to standards and protocols for building and maintaining secure networks for financial transactions. For more information on Stripe’s security policies click here. Through Stripe, you can use Mastercard, Visa, American Express, and Discover. Stripe has its own privacy policy regarding how they collect and use your information and what you can do to restrict that. Click here to review their privacy statement.

How does LPTG use your information?

LPTG uses the personally identifiable information you provide to:

  1. Provide the features and functionality of the Site and to improve LPTG’s services;
  2. Fulfill your requests for LPTG’s products and services;
  3. Communicate with you about the status of your orders and other inquiries about LPTG’s products and services;
  4. Send you information about LPTG’s products and services;
  5. For LPTG’s internal business purposes, such as data analysis, audits and so forth;
  6. Help us create content that is most relevant to you; and
  7. Provide notices about the results of sweepstakes, contest, and other promotions.

LPTG uses your email address to communicate with you about your account and to send you certain notification emails. You can unsubscribe from such communications using the unsubscribe link provided therein. If you email a product referral to a friend or refer a friend to the Site or LPTG’s promotions, LPTG will use your friend's email to send them the e-mail you requested. Your friend's e-mail addresses will only be used for this purpose unless permission is otherwise granted.

LPTG uses non-personally identifiable information to monitor the use and performance of the Site so that LPTG can learn more about how people use the Site which helps us improve LPTG’s products and services and significantly enhance your experience on the LPTG Site.

Does LPTG disclose the information it collects to outside parties?

Generally, LPTG does not share personal information about you with other people or nonaffiliated companies without your consent except that:

LPTG provides information to its agents and trusted service providers and contractors for limited purposes, without limitation, hosting and maintenance, database storage and management, offering certain products and services; marketing campaigns; communicating with customers; providing customer service; managing information on LPTG’s behalf; and enhancing the Site features and functionality. LPTG will share your personally identifiable information with these third parties, but only to the extent necessary to perform these functions and provide such services, and only pursuant to binding contractual obligations requiring such third parties to maintain the privacy and security of your data.

If you sign up for a promotion (e.g., a contest, rewards program, or sweepstakes offer) or enroll in a service LPTG offers in partnership with a third party, LPTG may provide information (such as your name, email address, and account activity) to such third parties.

LPTG may also release information (including, but not limited to, your name, addresses, telephone number, and account activity) when LPTG, in LPTG’s sole discretion believes that such release is necessary or appropriate to:

  1. comply with law;
  2. comply with subpoenas, warrants, court orders, government investigations, or other legal process;
  3. enforce or apply the terms of any of LPTG’s user or license agreements;
  4. investigate or respond to allegations of fraud, intellectual property infringement, or other unlawful activity
  5. investigate fraud or similar claims;
  6. protect the rights, property or safety of LPTG, LPTG’s users, or others.
  7. to protect LPTG’s operations; or
  8. to permit LPTG to pursue available remedies or limit the damages that LPTG may sustain.


LPTG may use third party service providers to place ads on LPTG’s behalf across the internet and sometimes on the Site. They may collect anonymous information about your visits to LPTG’s Site, and your interaction with LPTG products and services. They may also use information about your visits to this and other websites to target advertisements for goods and services. This anonymous information is collected through the use of a web beacon, which is industry standard technology used by most major sites. If you would like more information about this practice and to know your choices about not having this anonymous information used by LPTG’s third party service providers, please contact LPTG at

In addition, LPTG is a dynamic marketplace with a great number of branded products and content. User may receive emails, notifications of promotions and the like offered by LPTG’s partners from such partners. You can unsubscribe from any future communications from such partners, in accordance with the policies and unsubscribe features provided by those partners.

Does this Privacy Policy apply when I access third party websites?

You may be able to access third party websites directly from the Site. However, this Privacy Policy does not apply when you access third party websites. LPTG cannot control and cannot be held responsible for the content that appears on those sites and is not an endorsement, authorization or representation of LPTG’s affiliation with that third party. Furthermore, LPTG is not responsible for the privacy policies of any third party site or for how they treat information about their users. These third party sites may place their own cookies on your computer, collect data, or solicit personal information. You may be consenting to those websites through use of the Site. LPTG encourages you to read the privacy policies or statements and terms of service for each of the other websites you visit.

Business Transfers.

LPTG may sell, transfer or otherwise share some or all of its assets, including your personally identifiable information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy. You will have the opportunity to opt out of any such transfer if the new entity's planned processing of your information differs materially from that set forth in this Privacy Policy.

LPTG’s Policy Towards Children

The Site is not directed to persons under 13. If a parent or guardian becomes aware that his or her child has provided LPTG with personally identifiable information without their consent, he or she should contact LPTG at LPTG will take actions to promptly remove such data. LPTG does not knowingly collect personally identifiable information from children under 13. If LPTG becomes aware that a child under 13 has provided personal identifiable Information, LPTG will delete such information.

How can I change, delete, or update my information?

Most of your account information can be changed in the “My Account” section of the Site. If you have any questions about what information is stored or would like to obtain a copy of such information, please contact us at or Privacy c/o LensProToGo, 130B Baker Ave Ext, Concord, MA 01742. After receiving proof of your identity, LPTG will provide the information to you, and you may request that LPTG delete or change any or all of the information.

Unless stated otherwise, LPTG’s current Privacy Policy applies to all information that LPTG has about you and your account.

The current version of the LPTG Privacy Policy was adopted effective as of December 11, 2017.